Semiotics is the study of signs and meanings and how they are used to communicate and portray a certain massage. When I have been researching i have found that there are was a theory of two ways in which people read signs they are :
- denotation - which means that if there is a picture of a rose for example it can be seen as a pretty thing and that has a nice sent
- connotation - is where a human will see a rose that might be presented to a woman by a man and that will be seen as romantic gesture.
Signs can tell the audience of things like magazines what genre the magazine is which i will be taking into account when i produce my magazine.
The magazine Kerrang on the right hand side can be seen to be a rock magazine because of the way the signs are on the front of the cover:
- The masthead is in big bold lettering that had a shattered effect like broken glass across the lettering which resembles hard core music
- there is also banners on the top and the bottom of the magazine which give us an indication that there is a lot of different news and things that will be taking place with in the magazine
- the color of the signs also indicate the genre of the magazine as they are quite dark and bold colors, for example this magazine would not have pink writing as it wouldn't fit with the style of the magazine.
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