Research and Planning: Analysis of top of the pops magazine

Audience- For the audience of this magazine I will be looking at the psychographics and the demographics to give me an sight into what people want to see in a pop magazine.

• Age - When looking at the Top of the Pops magazine I would say that the age range for this magazine would be 8-12 years. I would suggest it would appeal to these age ranges because there are a lot of photos and not a lot of writing compared to some other music magazines. Less writing will appeal to the younger generation because they wouldn't want to read a long article as they could find it challenging.
• Gender- The front cover of the magazine appeals to more girls than boys. I would suggest the gender of the magazine would be for girls because there are features on the front cover for makeup and fashion.
• life-style- I think that the people who will be reading it will be band E on the social economic grouping. This means that the people who will be reading it will be unemployed and because the magazine is not very expensive it is more attractive for younger people and the parents that might be buying it for them.
• Interests- The interests of the consumers of this magazine will be in the gossip of their favorite pop artists and the latest fashion trends. They would also be interested in competitions that are featured within the magazine.

Representation

• The main person that is featuring on the front cover of the magazine is in a medium shot which gives the audience a close enough view of the artist which will draw the consumers into the magazine. Not only does it have one main photograph upon the front cover of the magazine it also has lots of other little photographs of people that are in the pop music industry which straight away informs the reader that it is a pop magazine.

Genre

• The genre of the top of the pops magazine is obviously pop , as it is not only mentioned in the title of the magazine but it is also by the colours that have been used. There are bright pink boxes and writing which again symbolizes that this is a girl pop magazine as the bright colour is more likely to appeal to girls that boys

Layout

• The masthead of the magazine is at the top of the page, you can't really see the masthead as it is covered up by the medium shot of the person on the cover. The magazine stories are very much scattered about the cover, positioned in bubbles and big boxes. By the stories and features placed on the page in this way it creates a more pop like feel to the magazine. This layout will appeal to the age range as it is very attractive to the eye and younger people will like this as colour is a very good way for younger people to be interested in something. Not only is it the colour of the magazine that will appeal to the band E in the social economic grouping the photos of girls idols are cleverly placed on the front cover to entice the consumers into buying the magazine.